Any Golfers Out There?

I've been doing the sporting good product thing for a little over a decade now (a couple years in the bike biz, and the rest where I currently am in the golf biz), and I still get pumped when the team I am on launches a new product:

http://www.taylormadegolf.com/campaigns/burnerbloodline/content/microsite/

When new product ships, it's a crazy mix of nerves and pride for the team - it's an amazing process to be involved in - to watch an idea go from thin air, to a 2-d sketch, to a 3-d model to several iterations of prototypes... There are a lot of folks involved along the way, and that is pretty cool.

I don't think I step away from the process enough to really appreciate what goes on, sometimes. A golf club seems so simple, but the projects rarely are! Those challenges along the way, with the pressure of being a bit under the gun, are where it's at for me.

Back to work, though - we gotta come up with the next product that will make the Tour Burner obsolete in 18 months! ;-)